the economy, hurricane sandy, even the tragedy in connecticut, really kind of changing the mood when it came to retail sales. so overall retailers are going to see a drop this holiday season as you've been reporting. mobile helps, online helps but not a solution overall to the problem. lori: claudia, why do you think people are going and doing their shopping online versus hitting brick-and-mortar? tracy was describing her experience a couple minutes ago. the malls are a little more quiet than they were last year at this time. other than the convenes? >> well the flexibility that it offers literally, your ability to purchase anytime, anywhere, anyway. whether you're at home, whether you're on the train, whether you're in a cafe, what it gives consumers not only ability to make those purchases whenever they want but great for tools for comparison shopping. for finding great deals and promotions. you're able to do that right in the palm of your hand. you have power, basically a miniature computer that you carry with you everywhere. so you're no longer bound going into a brick-and-mortar